Jen, here's the full plan. One team across all three projects, engineered backwards from your Q1 unveil. Check out the video below where I walk you through it.
Recurly is the backbone behind subscription growth for major brands, but brand awareness has not caught up to the product. And with the reimagined product unveil hitting in Q1, momentum has to build for months ahead of it, not launch week.
Here's the thing. You need a hero film, short cuts, capability teasers, exec content, and summit sessions, and splitting that across vendors risks a fractured story. CTV, paid social, email nurture, and sales outreach each need purpose built video, because snippets pulled from one film will not carry all of them. So we build it as one connected system, with every piece doing a specific job on a specific date.
Three projects, all planned together and filmed across two to three production days, so every video shares the same story, the same look, and the same launch date.
We'll create a fun branded educational hero film that tells the story of the core company capabilities.
From there, in a more traditional tone, we'll create capability specific films focusing on the core outcomes of customers. We'll then leverage the best content from each video to create a series of short form social videos.
Three to four direct to camera videos, 2 to 3 minutes each, from your exec team.
Teleprompter or off the cuff based on each speaker. Built for organic LinkedIn, your Phase 2 content series, and event recap.
We'll work with your speakers to pre record every session for the Q1 virtual summit, filmed using specialty software and branded in the same style as the Bazaarvoice example.
We handle the recording, the wrapper, and walk your team through the platform side.
For the hero video, we'll script humor beats where they fit, dry and tongue in cheek, without turning it into comedy hour.
Traditional interview style for capabilities videos and a teleprompter or off the cuff for the thought leadership series.
We capture your team and office with real energy, aspirational and human, walk and talk content, interviews, and any other visual content that fits the story.
Motion graphics carry the product story. UI builds of software and scenarios, recurring revenue visualized with animated infographics, and data brought to life.
Each of these maps to a piece of your project, so you can see exactly what we mean before we storyboard a single frame. Click any video to watch.
Every buyer journey stage gets its own content, so the campaign carries someone from never hearing of Recurly to watching the unveil.
Your hero film runs across CTV, LinkedIn, and the teaser page while the 15 and 30 second cuts work paid social, pre roll, and retargeting. Every impression builds the recognition Recurly has earned but has not claimed.
Capability teasers drop on a weekly reveal cadence through email nurture and organic LinkedIn. The exec thought leadership series builds the trust and authority that primes the market before the unveil.
The virtual summit delivers the Recurly Reimagined unveil while your sales team runs the short cuts in outreach and retargeting stays on everyone who engaged. One campaign, every stage covered.
We align on scope, iron out final details, and lock in your kickoff call.
Week of Sep 8thWe develop your creative strategy, story structure, and shot list before a single camera is packed.
Month of SeptemberWe show up with professional gear and handle every detail on set. Our crew captures every cinematic moment with intention and efficiency.
Month of OctoberWe cut, color, and craft your footage into a polished story, with 2 revision rounds until every frame feels right.
Month of NovemberEverything we mapped together. Your hero brand film with 3 to 5 short form cuts, 4 to 6 capability teasers, the executive thought leadership series, and the pre recorded sessions for your Q1 virtual summit. Planned, filmed, and edited by one dedicated team from kickoff through launch.
One number covers all three projects, the same team throughout, so you're never juggling different vendors and different systems.
You're not working with a single person. My producer has been with me for over five years and my editing team for over seven. We've been in Austin 14 years, and every project runs through our client portal so you can see every milestone and task in real time, from kickoff to wrap.
Mosaic brought our new company story to life better than we ever expected, filming, editing, animating and producing 5 videos simultaneously on a very tight deadline. Even at the last minute, the night before launch, they accommodated final changes overnight.
Mark and the Mosaic Team knew EXACTLY what to do from the start from our first phone call. It was great to work with someone who could lead our vision from start to finish. Their prices are very affordable for the quality of work you get.
The end result was stellar. I received numerous positive comments from people across our company. Mark and Juliette were not only professional, but went above and beyond multiple times. This video has created a new bar of excellence at our company.
Take some time to review and talk it over internally. When you're ready to move forward, book a call directly using the link below or in the email and we'll get everything locked in from there.